I agree with this perspective. For example, I was interested in watching the movie E-Dreams the other day. I would have been more than willing to rent it on Ama

I agree with this perspective. For example, I was interested in watching the movie E-Dreams the other day. I would have been more than willing to rent it on Amazon On-Demand, or iTunes, if it was available. However, it wasn't. And then I realized that it was on YouTube. So I just watched it there. I don't mind paying $5 to rent a movie that I want to see. The fact is I don't have enough time in my life to watch all the stuff I want to watch, so when it comes down to it, I simply want the most convenient method of watching something. I'd prefer it not be shot with an unsteady handycam in a movie theater in Brazil with subtitles; I will pay to make sure the version I watch is of decent quality. The fact is that the media industry is so busy trying to put out what it sees as fires (and these piracy fires are endless, by the way), instead of giving the consumer what they want. If they even had the smallest inkling of a brain, they would have already put their entire catalog online for direct purchase. No retarded DRM, or anything like that. Simply let people download the songs, at high quality, and then go after the most egregious forms of piracy. This would lead to higher margins (sales costs effectively go to 0), and they would be able to chill out a bit as well. Instead, they seem to think that living in their bunker somewhere is the way out of the situation, and are passing on probably the greatest revenue opportunity of all time.