Well, AWS and scalability is incredibly useful for game launches; while Fall Guys might be a bad example, you can easily see where well-architected scalability

Well, AWS and scalability is incredibly useful for game launches; while Fall Guys might be a bad example, you can easily see where well-architected scalability would help. Being able to burst up to 100k+ concurrents at launch and then drop down to, say, 50k, or 20k, is a massive cost savings compared to buying (or leasing) capacity for 100k users and then having most of it sit idle. I dislike AWS for most projects, since, without any sort of large-scale discount or negotiation, it's vastly more expensive than dedicated hardware, but if I were launching a game like Fall Guys I'd want to launch in AWS, and then migrate to dedicated hosting or hybrid-cloud once things are more even-keeled and you know what your usage patterns are like. That said, that's not specific to AWS. I can get the same thing on Azure, Google Cloud, Tencent Cloud, etc.