Ditto with $50.00 blown for squat. Fairly well targeted I thought. It wasn't just that the clicks were expensive (also around ~$.45, interestingly). Our site

Ditto with $50.00 blown for squat. Fairly well targeted I thought. It wasn't just that the clicks were expensive (also around ~$.45, interestingly). Our site is free to use, with no log in, and we have at most a 20% bounce rate on any one day using adwords. The facebook users had a 77% bounce rate, and those that didn't bounce stayed around for almost no time, clicking on an average of 1.5 pages as against 7.7 for our site average. They also typed in really lousy queries, if they didn't just press 'search'.