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Apple is pushing the privacy narrative because it's an area in which Google, and hence Android, cannot compete. Google/Android can't compete because the vast ma
by noworriesnate 6y ago
Apple is pushing the privacy narrative because it's an area in which Google, and hence Android, cannot compete. Google/Android can't compete because the vast majority of Google's revenue comes from ads, which cannot work well with privacy.
Apple is spending lots of money to make privacy become important to the average smartphone user. It's spending that money not just to make itself look good, it's spending it to make Google/Android look bad, and thereby cause more users to switch to iPhone.
- garyrob 6y agoBut is there evidence that enough consumers care about privacy, so that we can have confidence that this approach will pay off for Apple? Because, if not enough consumers care that their privacy orientation is rewarded from a purely financial point of view, I have little faith that Apple will stick to it purely as a matter of principle. Do you?
- anko 6y agoIt's not a matter of users picking privacy vs no privacy. It's just one point in the package Apple are offering. For some people it's a major point, and for some people it's not. But it's still a point, and it's one nobody can compete in so it's particularly strong. They are just leveraging a competitive advantage, but it's not the only one.