The alternative to one large basket run by people whose core competency is, most likely, managing this sort of thing specifically would be many, many smaller ba

The alternative to one large basket run by people whose core competency is, most likely, managing this sort of thing specifically would be many, many smaller baskets run by people who may or may not have the slightest clue what they're doing. Think of all the sites you've seen that store your passwords in plain text. Hell, PlentyOfFish sends (or did in the past) weekly emails with your password in them. Think of how horribly wrong these companies are getting really basic things. Now, do you want to trust them all to do everything properly, or do you want that responsibility delegated to someone who'll do it right?