You've left out a critical part, which explains the "minimize opt-in" comment: > In contrast, Apple’s own advertising service looks to enable personalization b

You've left out a critical part, which explains the "minimize opt-in" comment: > In contrast, Apple’s own advertising service looks to enable personalization by default, giving it a platform-level advantage over competitors. And the language in Apple's settings is quite different as well, they claim that their "advertising platform is designed to protect your privacy". That doesn't sound invasive, quite the opposite, that sounds like they shield you from harm.