Work for a leading 'online fitness experience' provider. Our MAU has gone through the roof and well into the sky. I'm not sure what this says about 'fitness' as

Work for a leading 'online fitness experience' provider. Our MAU has gone through the roof and well into the sky. I'm not sure what this says about 'fitness' as I've no idea if these people are gonna quit within 6 months (ie if the mechanism by which fitness aspirations begin and die has merely changed) or if people are indeed on the cusp of a new way of living. I hope for the latter, as this has indeed happened to me. But I fear it will not be the norm.