Whether it will hurt them before the heat-death of the universe is an open question. On an internet populated entirely by 100 people, it wouldn't take long for

Whether it will hurt them before the heat-death of the universe is an open question. On an internet populated entirely by 100 people, it wouldn't take long for shady practices to hurt shady companies. On the internet we have, in which there seems to be an unending supply of people falling over themselves in their eagerness to see their content--any content--displayed on Google's pages for free, the "eventually" in your sentence is doing quite a lot of work.