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Influence: The Psychology of Persuasion - by Robert Cialdini. This book will pretty much change your life when it comes to figuring out marketing and why people
by tstegart 18y ago
Influence: The Psychology of Persuasion - by Robert Cialdini. This book will pretty much change your life when it comes to figuring out marketing and why people do things, and what not to do when you're trying to get people to buy into your ideas.
- MaysonL 18y agoI have to strongly second this: one of the best psychology books around.