On a similar note, I run a popular (and probably the best) personal finance website on the internet. I use data and math to find the most optimal ways to eat,

On a similar note, I run a popular (and probably the best) personal finance website on the internet. I use data and math to find the most optimal ways to eat, buy health insurance, etc... And everything is free. I make trivial amounts of money by donations. I've seen my competitors are significantly worse quality, downright Dave Ramsey Snowball effect tier bad advice. But they sell advertising space for snake oil, they sell yet another budgeting spreadsheet, books, courses, and more. Their marketing is pretty interesting "I'm a bad girl that likes fashion, so I invest and save." Or something to give them personality. They claim to make 30k+/yr. But they don't get the traffic and I'm sure they haven't been on BBC. I'm happy with the thank you emails I get, my day job pays well. It's just another example of lower quality, but charging money making bigger profits.