I don't think Facebook hate small advertisers, I think they do (1) Care about ad quality (2) Care about short term gain. Facebook have really made a big drive

I don't think Facebook hate small advertisers, I think they do (1) Care about ad quality (2) Care about short term gain. Facebook have really made a big drive to get rid of affiliate rebills, etc. as Facebook users view them as scams and they end up damaging Facebook's reputation. From my experience if you have a legitimate business it's unlikely that FB are going to reject your ads. Facebook want your money, the only reason they'll not want your money is if the ads will cost them more reputational damage then the money they bring in. I think their drive for short term gains has led them to some decisions which are damaging to small businesses (CPC pricing, no frequency capping), but thinking "they're out to get you" is just simple paranoia in my opinion.