To me, what is a bit disheartening about all of this is that if you want to advertise to Facebook's massive user base, you have to play by Facebook's inconsiste

To me, what is a bit disheartening about all of this is that if you want to advertise to Facebook's massive user base, you have to play by Facebook's inconsistent rules and enforcement; there's not much of a way around it. And the system is not set up to help you succeed. It is instead set up to bend and morph in whatever way helps Facebook, no matter how positively/negatively it affects those actually purchasing the advertising and fueling the growth. Of course it is within Facebook's rights to structure their platform as they see fit. It is just a bit sad that those services and brands with the largest power bases seem to throw their weight around in the most antagonistic ways imaginable.