I'll be the first to admit that the techniques that work for me may well not work for someone running a million dollar ad campaign. For most startups and SMEs

I'll be the first to admit that the techniques that work for me may well not work for someone running a million dollar ad campaign. For most startups and SMEs (i.e the HN audience broadly speaking) that doesn't matter, most of us are running ad budgets in the thousands rather than millions.