The way this article frames it, all these fashion companies are going direct-to-consumer (DTC) as their business model salvation, but that is only good for Face

The way this article frames it, all these fashion companies are going direct-to-consumer (DTC) as their business model salvation, but that is only good for Facebook. > Here is the problem for DTC companies: Facebook really is better at finding them customers than anyone else. That means that the best return-on-investment for acquiring customers is on Facebook, where DTC companies are competing against all of the other DTC companies and mobile game developers and incumbent CPG companies and everyone else for user attention. That means the real winner is Facebook, while DTC companies are slowly choked by ever-increasing customer acquisition costs. Facebook is the company that makes the space work, and so it is only natural that Facebook is harvesting most of the profitability from the DTC value chain. https://stratechery.com/2020/brandless-closes-the-dtc-facebook-challenge-dtc-versus-softbank/ https://stratechery.com/2020/brandless-closes-the-dtc-facebo...