Much of it depends on the way people interact with businesses. Big Banks are bad because people can literally see overdraft fees and all sorts of surcharges bei

Much of it depends on the way people interact with businesses. Big Banks are bad because people can literally see overdraft fees and all sorts of surcharges being tacked onto their accounts, often in shady ways. Big Oil is bad because they literally pollute the environment and routinely spill millions of gallons of oil in the ocean. In contrast, for the average person, Google is just the free little search engine that shows you all the answers and also gives you the free phone software. Whatever egregious privacy violations they do are wrapped up in a layer of abstraction that, if you don't get technology, can be hard to grasp. The next generation is smarter though. They understand technology fundamentally and know that there's no such thing as "free".