There's a deep irony here, given that the literal genesis of the company's trademark is in their victory over another, much larger "Apple" in a different indust

There's a deep irony here, given that the literal genesis of the company's trademark is in their victory over another, much larger "Apple" in a different industry: https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer https://en.wikipedia.org/wiki/Apple_Corps_v_Apple_Computer (tl;dr: Apple Corps sued Apple and settled, with Apple promising not to enter the music business under the Apple brand. Then Apple entered the music business in a big way a few decades later, Corps sued again, and lost.)