The difference with CodeGuru is that, AWS didn't sue them, its Google which decided to bury it in the search results in favour of something relatively new and t

The difference with CodeGuru is that, AWS didn't sue them, its Google which decided to bury it in the search results in favour of something relatively new and the context of the article seems to be why AWS named their product like that. So, this doesn't seem like a good advise to me for that context - >Major lesson here, if you run a major site in the US and did not deposit the name (maybe it grew organically over the years?), now is a good time to do it. Can AWS trademark CodeGuru now? I don't think it will be able to do so with basic prior art rules as actual MS CodeGuru has supposedly existed for over 20 years dealing with programming but different core purpose than AWS CodeGuru. So, I don't think the suggestion to trademark our existing product name in fear of a monolith taking it over seems absurd. Trademark/Patents doesn't automatically provide justice, like any other legal affair it's the 'power' to enforce that TM/Patent via a court that counts and the monolith always has more power[1]. What needs to be done here is changes to trademark/patent laws and justice system which doesn't automatically put those without money at disadvantage like the 5 member meal planner company having pear logo just because I think Apple wants to put in their own meal planner app. [1]https://hitstartup.com/myths-about-patents-and-trademarks-in-startups/ https://hitstartup.com/myths-about-patents-and-trademarks-in...