"Reading your emails for ads" [and search]: Even though that term was popularized by lots of MS negative campaigns (remember Scroogled?) but it makes as much se

"Reading your emails for ads" [and search]: Even though that term was popularized by lots of MS negative campaigns (remember Scroogled?) but it makes as much sense as saying "Excel is reading your private financial records on your spreadsheets to give you its auto complete" or "Photoshop looking at your most private photos to let you change their saturation/brightness". Obviously some are more useful to the user than others but they're all computer programs taking your data, running some code and returning a response. There is no human in the loop "reading" things