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There is a lot of click fraud in Facebook ads. Have you ever checked your analytics logs to verify you are getting what you are paying for? In my case, around
by spontaneus 16y ago
There is a lot of click fraud in Facebook ads. Have you ever checked your analytics logs to verify you are getting what you are paying for? In my case, around 40% of clicks I paid for never made it over. I emailed facebook ad support 6 times and the only response I ever received was from an auto responder. I'd never use their service again.
- ig1 16y agoI've not seen any sign of fraud, FB data matches up with my own analytics. How are you doing analytics tracking ? - if you're using GA or something similar then it could well be that the GA code isn't loading before the user bounces. If you check your webserver logs that should give you an indication if that's the case.
- spontaneus 16y agoYes, I used GA & getclicky and the results were almost identical. The landing page I was using was extremely lightweight and loaded in less than a second in most cases. I'd be really surprised if people could bounce before it loaded. By the way, I'm not the only one reporting this issue: http://www.google.com/#sclient=psy&hl=en&q=facebook+click+fraud&aq=f&aqi=&aql=&oq=facebook+click+fraud&pbx=1&bav=on.2,or.r_gc.r_pw.&fp=fd1a2cf87d4138e7 http://www.google.com/#sclient=psy&hl=en&q=facebook+...
- ig1 16y agoI guess it depends on what your selling in the case of my comic click fraud doesn't make sense, and for my job board the majority of my competitors buying ads are major job boards. If you're working in a more "black hat" corner of the ecommerce world like affiliate links, it's certainly possible that click fraud occurs, I just haven't seen it occurring. Have you checked the analytics reports that Facebook generate to see if it is the same users clicking the advert over-and-over again ?