Yep. Most people don't realize it, but each platform is a game. You have large masses of people who engage with the platform earnestly since they don't realize

Yep. Most people don't realize it, but each platform is a game. You have large masses of people who engage with the platform earnestly since they don't realize it's a game, but then you have a relatively small number who consciously or not have figured out how to "cheat" at the game using the strategies you've described. The payoff can be attention, a job, a book deal, or simply the satisfaction of making people mad online.