2 ms·
I doubt they intend to actually succeed but are just making sure to set down that they’re protecting their trademark So a company doesn’t start with one fruit b
by ummonk 6y ago
I doubt they intend to actually succeed but are just making sure to set down that they’re protecting their trademark So a company doesn’t start with one fruit branded trademark and then expand into more fruits before expanding into an Apple trademark to complete the set.
This is a consequence of the “use it or lose it” trademark system.
- jpalomaki 6y agoThis is likely the reason. Not going after these kind of cases can it harder for them to defend against more clear violations.
- bww 6y agoIs there really a plausible world in which Apple, the world's most valuable company and one of it's most recognizable brands, might be determined by a court to have neglected to affirmatively defend its ubiquitous trademarks merely by failing to persecute a tiny company with a significantly different but also fruit-themed brand?