Does it matter if Apple loses this? Worst case they are trading a tiny bit of reputation and money for being in the news as a company that is deadly and ridicul

Does it matter if Apple loses this? Worst case they are trading a tiny bit of reputation and money for being in the news as a company that is deadly and ridiculously serious about its brand image. #2 on Hacker News. And so far all that’s been sent is a letter, this will never go before a court anyway. Might not always be a worthwhile trade-off, but might very well be.