The sad thing about this post is that I think he's actually serious. That might sound harsh and defensive, but from my perspective (principal of a firm that exi

The sad thing about this post is that I think he's actually serious. That might sound harsh and defensive, but from my perspective (principal of a firm that exists to help clients design amazing products) his perspective belies a local maxima. In other words, he just hasn't worked with a great team to get something off the ground. There's any number of reasons for that: perhaps he's not a good personality fit (a UX team has to be highly opinionated to be effective) or maybe he just hasn't been introduced to the right fit and doesn't realize that Mrs. Right is out there for him. That said, bringing in an external group isn't the right fit for everything. I agree with Tony Hsieh that outsourcing their fulfillment and tech support would have been a disaster. But it's equally crazy for Brian Eno to learn Objective-C to release Bloom, don't you think?