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Do you also hold the same views for brand names?
by rtx 6y ago
Do you also hold the same views for brand names?
- dllthomas 6y agoWell, for my part, I do think that we should be able to copy and share brand names without permission from their originator after 20 years. On the flip side, I also think that we shouldn't be able to use creative works to pass ourselves off as someone we're not, at any point after the creation. "IP" is an odd collection collection of things that actually work pretty different from each other. Patent limits the use of some kinds information; copyright limits the copying of other kinds of information. Both of these are naturally "non-rivalrous" - I can watch a movie or build an engine at the same time that you watch that same movie or build that same (kind of) engine and we don't interfere with each other. We artificially treat them as if they were rivalrous - where "there are only so many to go around" - so that the market will better reward their production. Letting them eventually fall into the public domain, however, ameliorates the dead weight loss we're causing by artificially driving up the price. Trademark is a bit different. Someone choosing to do business with me, because they have had good experiences doing so in the past or heard about me from a friend, is a limited resource in a way information alone is not. Letting others confuse that by providing their own goods and services under my mark doesn't increase the total value available. So your question isn't really a natural one. These things work differently and it makes sense that we treat them differently. Having said that, your question does make me think about an issue I've seen crop up occasionally, where a long-standing brand known for high quality will self destruct by cutting the quality without cutting prices. If the reduction in quality allows for sufficient cutting of expenses, and the reduction in quality is not sufficiently, immediately obvious, this can radically increase margins without significantly decreasing volume and make people a lot of short term profit until the suckers buying the product figure it out. On the one hand, simply capping the length would presumably make this worse, not better. On the other hand, making them contingent on something beyond a certain point might be an interesting space to look for a solution.
- iso1210 6y agoCopyright and patents protect the producer Trademarks protect the consumer
- puranjay 6y agoPeople who don't make their living off their art shouldn't get to decide how long copyrights last.