You know the answer. I work with about 25 ceos in various small businesses. I have not once seen or heard of a person changing their behavior when put on a perf

You know the answer. I work with about 25 ceos in various small businesses. I have not once seen or heard of a person changing their behavior when put on a performance plan. People are always too slow to fire, but once they do, not once have I seen someone who regretted it. In fact most wish they had done it sooner. Your gut is screaming that he is not a good fit.