Except sudden pivots and breakthroughs are what made Sony and Toyota and Nintendo and what still drive them. Mario, the Walkman, the Corolla. More recently, the

Except sudden pivots and breakthroughs are what made Sony and Toyota and Nintendo and what still drive them. Mario, the Walkman, the Corolla. More recently, the Switch, PlayStation, and Prius. All breakthroughs with exciting beginnings resulting in massively popular and lucrative products. Nintendo trusts the innovators who insist on innovation. I would love to believe this is the winning formula, and maybe many Japanese companies do, but the problem with that is when the innovators are wrong. How often does a researcher invent exactly what the market needs? So in between hits, the hierarchies must figure ways to feed themselves. And some self destruct through corruption (Toshiba) and internal conflict (Nissan). Some get bailed out (Sharp, JAL). Sony's gaming division has been bailing out their other businesses. In the case of Xperia, the innovation and product is there, but Sony miserably failed at marketing and being competitive in the US core market. Sony marketing is legendary in Japan, but they have never successfully translated that magic to the US. In Japan, the Xperia is killing it. https://onlineshop.smt.docomo.ne.jp/ranking/index.html?color=1 https://onlineshop.smt.docomo.ne.jp/ranking/index.html?color...