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I've gotten clicks that cost about .01. The whole idea is just to super target. For instance, target users who are interested in runescape, use a runescape im
by thesis 16y ago
I've gotten clicks that cost about .01. The whole idea is just to super target. For instance, target users who are interested in runescape, use a runescape image, use a ad text along the lines of "Love Runescape?" and some creative ad text.
Then you want to split them all up into different ads for different demographics.
My problem with facebook is CTR's will drop a lot over time... so you constantly need to keep submitting fresh ads.
- ig1 16y agoCTRs will definitely drop over time if you're super-targeting, it's a trade-off you need to make. FB don't offer frequency capping, so if your target demographic only has 5000 members then if you're showing 10,0000 ads/day then pretty soon everyone in that demographic will have seen your ad and the CTR will drop. FB has some decent reporting though for measuring ad saturation among your demographic.