Does it? It reinforces the idea that drinking is 'normal' and 'fun'. It suggests that people who do not drink must have reasons not to do such an "obviously go

Does it? It reinforces the idea that drinking is 'normal' and 'fun'. It suggests that people who do not drink must have reasons not to do such an "obviously good" (scare quotes) thing. Those aren't good things. But I don't think it says much horrible about what a 'real man' is. Ignoring alcohol, it says don't be too righteous, and people who don't trust themselves aren't trustworthy. And those two messages, I kinda like. Whilst I don't like the message "people who don't drink are too righteous". I do like really the message "People who are (too) righteous are bad".