He's just being subtle and putting it short of Apple's usual marketing speak - "We chose not to sell Data" perhaps as a goodwill to his former company. Btw, >

He's just being subtle and putting it short of Apple's usual marketing speak - "We chose not to sell Data" perhaps as a goodwill to his former company. Btw, >they're not known for shipping consumer experiences IMO, difference is not in selling 'consumer experiences' but selling 'consumer aspirations', which you rightly pointed out is not for many.