I like this article. I like Apple’s approach to ML because it blends in. When applied, the feature should not expose that it’s based on ML — that’s a failure. A

I like this article. I like Apple’s approach to ML because it blends in. When applied, the feature should not expose that it’s based on ML — that’s a failure. And so Siri, Alexa, Google Assistant are failures. But Face ID, plam rejection are successes. If you have to explain the customers that it’s ML based, that’s the same as asking for the customers to understand it’s unreliability. And unreliable features are worse than no features, and that’s why nobody uses Siri, Alexa, Google Assistant except for a few reliably-working requests.