3 ms·

Definitely going to write an article on this topic, but image and keyword targeting are the two big ones. But a lot of it is just about knowing what to A/B test

• blhack 16y ago
  Why didn't you wait to submit this until you actually had something to show, then? Could you even give a couple of tips other than "be good at targeting"? Sorry, I'm not trying to be snarky, maybe I haven't had enough coffee today or something.
  • jemka 16y ago
    It's ok, I understand the frustration as I too am someone that has struggled with this and wished OP would have included said details. Looking forward to his detailed write-up.
    • ig1 16y ago
      It's a pretty complex topic, so I'm still trying to figure out how to write it up coherently. The shoemoney guide I linked is a decent intro to the topic. The best one-liner advice I can give is A/B test a lot of images. Also think about what keywords align with what you're trying to sell (obviously I can't really give very good generic advice on picking keywords!)
      • jemka 16y ago
        How long (time period) do you run your A/B tests?
        • ig1 16y ago
          I don't normally have a set period of time in mind, I just do it until it has enough views/clicks for the difference to look statistically significant. I probably should be doing actual statistical significance testing, but I'm lazy, so just do it intuitively.
  • robryan 16y ago
    Should have at least put a picture of the ad that preforms well.
    • ig1 16y ago
      I'll be honest. The ad that performs best is a little cheesy, so I'm a little embarrassed to post it here where people actually know me :P The image I used was a shrunken down version of this comic: http://theoryofgeek.org/post/4050407389/the-optimal-brownie-point http://theoryofgeek.org/post/4050407389/the-optimal-brownie-... It did 50% better than this one: http://theoryofgeek.org/post/4291096322/date-date-revolution http://theoryofgeek.org/post/4291096322/date-date-revolution It did 100% better than this one: http://theoryofgeek.org/post/4205909563/the-social-networking-blues http://theoryofgeek.org/post/4205909563/the-social-networkin... And about 200% better than when I used the profile pic image that I use on the Facebook page (from what I've heard on the grapevine company logos while great for branding tend to have very low CTRs): http://www.facebook.com/theoryofgeek http://www.facebook.com/theoryofgeek (these datapoints aren't in the image I show on my blog; I tested them after I wrote most of that article and took that snapshot) I should also point out that in CoderStack's ad campaigns cartoon images performed worse of all the images I tested, for CoderStack the best performing images were photographs of people. So there's no "one-size-fits-all" solution.
      • robryan 16y ago
        Cool, I guess one aspect of your best one here would be that it's more interesting the the equally easy to read logo. The other 2 cartoon images are probably hard to get at a glance at the small size you see the ad images at. It's interesting because the limited campaign I have dealt with before used a logo and tagline type display, probably not the best.
        • ig1 16y ago
          None of them are readable at that size, it's about the general look. I don't know if these links are permalinks or not but here's the images at Facebook Ad size: http://creative.ak.fbcdn.net/v41818/flyers/94/8/13009646811722007054_1_b6a81ba3.jpg http://creative.ak.fbcdn.net/v41818/flyers/94/8/130096468117... http://creative.ak.fbcdn.net/v41818/flyers/79/27/13017869721593380883_1_9b0bd2e6.jpg http://creative.ak.fbcdn.net/v41818/flyers/79/27/13017869721... http://creative.ak.fbcdn.net/v41818/flyers/37/60/1301786382141056211_1_c554b12b.jpg http://creative.ak.fbcdn.net/v41818/flyers/37/60/13017863821... http://creative.ak.fbcdn.net/v41818/flyers/50/27/13009629761176357694_1_e18b5d78.jpg http://creative.ak.fbcdn.net/v41818/flyers/50/27/13009629761...