You always have to think about UX. Just because the web isn't your domain doesn't mean its not important. I'm sure we've all been to websites that look dated

You always have to think about UX. Just because the web isn't your domain doesn't mean its not important. I'm sure we've all been to websites that look dated and are poorly written, which turned you off from the company. My point though is subtler, which is that if your value isn't in the web then you merely need to be competitive on the web, and in most of these cases an outsourced UI/UX will be superior than many of your competitors.