Sure. But 1. do we see any actual Android marketing on TV or media? We see marketing from the individuals handset makers, but very rarely, or at least I haven't

Sure. But 1. do we see any actual Android marketing on TV or media? We see marketing from the individuals handset makers, but very rarely, or at least I haven't from Google, for the OS, which makes sense in some light. Contrast that with a lot of the advertising that Apple does, it's not about the phone, it's about the software, experience, and the apps. In print ads, tv ads, etc there is an explicit focus on the content you can buy to create a better experience. I think that makes a difference.