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>with the only real option being to sell direct ads to companies. Maybe I don't understand the complexity behind the ad-network curtain today, but direct ad sa
by wintermutestwin 6y ago
>with the only real option being to sell direct ads to companies.
Maybe I don't understand the complexity behind the ad-network curtain today, but direct ad sales worked fine pre-internet. Serve the ads from the same domain as your content and you can prevent ad blocking. Sounds like a win-win to me.
- chris_f 6y ago>Sounds like a win-win to me. Yeah, I agree. The challenging is finding the relevant companies who wish to advertise and the ad 'sales' process. It's significantly more work than just plugging in an existing ad network who has a ready supply of ads, and it requires a slightly different skillset that's not necessarily a core competency. I'm going through the process right now of reaching out to relevant companies with an aligned privacy focused and it is a mixed bag of results. Having said that, I think it is worth it in the long term because it makes you less reliant on other companies, but it is a tremendous amount of work upfront.
- NotSammyHagar 6y agoAlmost all companies won't bother with buying ads directly from a random small company, because they don't know if you are trustworthy or won't show up some controversial content that hurts their brand. Much easier to use an ad bundler (from their standpoint) like google.