I'm sure they must have had a conversation on the trade-off of having a "known name" attached to their investigative journalism wing and that very "known name"

I'm sure they must have had a conversation on the trade-off of having a "known name" attached to their investigative journalism wing and that very "known name" causing them to be negatively associated with vacuous listicles. Maybe once Buzzfeed News becomes a brand strong enough to stand on its own it'll be spun off as a separate organization altogether.