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> e.g. Google is a monopoly if you consider online advertising as the market, but if you stretch the market to all advertising (including print, radio, TV and b
by tynpeddler 6y ago
> e.g. Google is a monopoly if you consider online advertising as the market, but if you stretch the market to all advertising (including print, radio, TV and billboards), Google might not be considered one.
Only a very narrow definition of online advertising would leave Google as a monopoly. Both Amazon and Facebook make a lot of money charging companies to promote products online.
- istjohn 6y ago> Courts do not require a literal monopoly before applying rules for single firm conduct; that term is used as shorthand for a firm with significant and durable market power — that is, the long term ability to raise price or exclude competitors. That is how that term is used here: a "monopolist" is a firm with significant and durable market power. Courts look at the firm's market share, but typically do not find monopoly power if the firm (or a group of firms acting in concert) has less than 50 percent of the sales of a particular product or service within a certain geographic area.[1] 1. https://www.ftc.gov/tips-advice/competition-guidance/guide-antitrust-laws/single-firm-conduct/monopolization-defined https://www.ftc.gov/tips-advice/competition-guidance/guide-a...