This isn't really uncommon. Part of my training at my current job for a large company which is decidedly not a monopoly includes these kind of suggestions, defi

This isn't really uncommon. Part of my training at my current job for a large company which is decidedly not a monopoly includes these kind of suggestions, definitely directed towards avoiding anti-competitive legal issues. Honestly I think you could almost argue that it's helpful to change the language, because it keeps focus off of "crushing the competition" and on "serving the users best" (IIRC that's an exact example from my training). Language matters in law, yes, but language also impacts company culture.