Tech bubble and Google were similarly chagrined to realize normals used SERPs to navigate to web sites when organic results didn't have the site itself top of t

Tech bubble and Google were similarly chagrined to realize normals used SERPs to navigate to web sites when organic results didn't have the site itself top of the list and users were ending up at places that confused them. From Feb 15, 2010: "Suddenly, the two worlds collided. The tech savvy ran head-on into the tech illiterate and mockery and disbelief started to overtake confusion as the general tone..." "While we mock those users, the simple fact is they haven't necessarily failed, something failed them. With all of our talk about the semantic Web and search engine optimization and tailoring search results to the individual user, there are thousands upon thousands of users performing the same simple search and following the same wrong road. If this were a standard traffic sign misdirecting this many people, it would have been pulled down long ago." // via readwriteweb.com: https://web.archive.org/web/20100215124750/http://www.readwriteweb.com/archives/how_google_failed_internet_meme.php https://web.archive.org/web/20100215124750/http://www.readwr...