Don't call it churn. Call it "cured". In fact, your success metrics should depend on how many clients you acquired and how many you cured. Imagine saying: "Ove

Don't call it churn. Call it "cured". In fact, your success metrics should depend on how many clients you acquired and how many you cured. Imagine saying: "Over the years, we have helped 1000+ clients get better/cured".