I think what Ubuntu wants to differentiate themselves with is their own Canonical stuff, at least on the server side (Charmed k8s, Juju, Snap) however I persona

I think what Ubuntu wants to differentiate themselves with is their own Canonical stuff, at least on the server side (Charmed k8s, Juju, Snap) however I personally like that their installer is still much friendlier than others. One stupid example that shows to what lenghts they go is that during the server install you can provide a Github username and it will auto-populate authorized_keys to all the public keys in that github account.