I have a completely unfounded theory that the coalition constituting the current "right wing" are a cherry picked selection of the most easiest to advertise to

I have a completely unfounded theory that the coalition constituting the current "right wing" are a cherry picked selection of the most easiest to advertise to people in society. Furthermore the actual goal of a "right wing media" is to collect reliable, large, consistent easy to sell to audiences for advertisers and isn't necessarily committed to any particular agenda. Also political opinions and grandstanding is cheap content, expensive journalism isn't required, so it keeps the costs low. All the other consequences, just like they are for tobacco and oil companies, are swept under the rug. This is the content associated with the lowest cost, best audience, highest profit business model. I sold bumper stickers in the early 2000s, all kinds of politics. The conservatives were easier; larger volume, longer time window (they sold over a longer time), the ramp up time was shorter, and the stickers were way easier to come up with. Much easier business. Again, this is all from in my head, I'm not a researcher and don't have a paper trail here, but it's a fun idea and seems to match reality.