3 ms·

I'm not so sure, Facebook fatigue is real and TikTok built a better product.

• rswail 6y ago
  Facebook just introduced "Reels" to Instagram. Instagram is not Facebook and is used by the same audience as TikTok.
  • holler 6y ago
    yeah I'm still not convinced... I don't use TikTok but my gf does and from what I've seen, they've really tapped into young millenials/zoomers and created a product that people love. Facebook fatigue _does_ seep into IG (owned by FB). The most obvious sign of it is feature creep. FB is adding every feature to IG that they can to stay relevant, but ultimately that's going to bloat the app and turn it into Blue V2, which is no longer en vogue. TikTok works because it isn't suffocated by ads and is hyper-focused on one format, aka it's a well-designed but simple experience.
    • almost_usual 6y ago
      IG can use their existing ad platform to convince TT content producers to switch so they can monetize. There isn’t brand loyalty for social media platforms but there is for the content producer. The least amount of friction and most benefit to the content producer wins. I see TT becoming another Snap. Who knows though, I’m not invested in either company.