4 ms·
What a bizarre and interesting turn. I'd give a lot to be able to sit in on the meetings between TikTok and Microsoft right now. I wonder if FB will come over
by danhak 6y ago
What a bizarre and interesting turn. I'd give a lot to be able to sit in on the meetings between TikTok and Microsoft right now.
I wonder if FB will come over the top with a bid.
- almost_usual 6y ago> I wonder if FB will come over the top with a bid. Doubt it, they already have a new competing product. As soon as TT engagement drops due to friction the user will switch.
- holler 6y agoI'm not so sure, Facebook fatigue is real and TikTok built a better product.
- rswail 6y agoFacebook just introduced "Reels" to Instagram. Instagram is not Facebook and is used by the same audience as TikTok.
- holler 6y agoyeah I'm still not convinced... I don't use TikTok but my gf does and from what I've seen, they've really tapped into young millenials/zoomers and created a product that people love. Facebook fatigue _does_ seep into IG (owned by FB). The most obvious sign of it is feature creep. FB is adding every feature to IG that they can to stay relevant, but ultimately that's going to bloat the app and turn it into Blue V2, which is no longer en vogue. TikTok works because it isn't suffocated by ads and is hyper-focused on one format, aka it's a well-designed but simple experience.
- almost_usual 6y agoIG can use their existing ad platform to convince TT content producers to switch so they can monetize. There isn’t brand loyalty for social media platforms but there is for the content producer. The least amount of friction and most benefit to the content producer wins. I see TT becoming another Snap. Who knows though, I’m not invested in either company.
- tomerico 6y agoFB would have too much scrutiny and chances for the deals to fail to pass regulators. If they are really looking for a quick and guaranteed deal, they’d look elsewhere.