Nothing wrong with trying to disrupt some industry - but I think the way too many startups handle it is, well, almost arrogant. Traditionally, businesses grow

Nothing wrong with trying to disrupt some industry - but I think the way too many startups handle it is, well, almost arrogant. Traditionally, businesses grow very incrementally - in almost all aspects of the business. From the product itself, to infrastructure, etc. It's all mostly done on a need basis. When demand ramps up, you expand. But at the very core, there's a product/products which have been developed probably since before the company itself. It's the secret sauce, if you want. Of course, later down the road, some products unfortunately take the backseat in a business - but that's another story. With a lot of disruptive tech-fueled startups, it's a bit different - you start with some idea or desire of disrupting something, or identifying inefficiencies in traditional systems, through use and/or observation, or through surveying people. So too often, you get people / entrepreneurs with limited domain knowledge, that try to learn and solve/improve some complex business or field. Again - there's nothing wrong with trying to improve something, but throwing cash at something you may not know too well, can be a quick way to just wasting money. A lot of energy and resources are going towards trying to engineer some system which is ready to scale, IF demand explodes. It's the software engineering equivalent of writing "enterprise" software from the go, pouring cash on ridiculous servers, and hiring a team of expensive sales engineers - even though you barely have a MVP. You're still in the early stages where you need to direct most of your focus on creating a great product.