Here is the [link to the investment](https://www.heraldextra.com/news/local/central/provo/ancestry-com-joins-forces-with-lds-owned-familysearch/article_4ce0e3fc

Here is the [link to the investment](https://www.heraldextra.com/news/local/central/provo/ancestry-com-joins-forces-with-lds-owned-familysearch/article_4ce0e3fc-067a-5546-8f00-a0d0e111033a.html https://www.heraldextra.com/news/local/central/provo/ancestr...). The way they justified it to investors is that this removed the threat of FS ever competing with then in their core business. Back when Ancestry was public, they listed FS as their [#1 competitor](https://www.sec.gov/Archives/edgar/data/1469433/000095012309028902/d68252orsv1.htm https://www.sec.gov/Archives/edgar/data/1469433/000095012309...). Here is a [story](http://www.ancestryinsider.org/2012/07/ancestrycom-laps-familysearch-in.html http://www.ancestryinsider.org/2012/07/ancestrycom-laps-fami...) from 2012 showing how the two companies were measured against each other for key content digitizations