I think some investors are naive about the food cultures. Here's some advice for you. Food is personal. It's extremely hard to change the way people eat. Most o

I think some investors are naive about the food cultures. Here's some advice for you. Food is personal. It's extremely hard to change the way people eat. Most of you are busy changing the world. You like the convenience of tapping a button and get what you want in a few minutes. You'd think that everyone would like to enjoy the same convenience. Food is personal. Name a favorite dish. You'd not know who invented it. Nobody knows how we got Chicken Tikka Masala. Food is decentralized. Attempts to centralize food cultures will fail. Conscious people are careful about what they eat. They'll end up cooking their own food. They're suspicious of the big food companies. Don't think about simplifying food, cutting down time. If you go down that path, you'd end up with another junk food company. Think about how to get people to eat healthier. That's the only thing I care about. I think many people will eventually realize this.