I'm not sure what market you have in mind here. If you're talking about "the hardware used to shoot movies and TV shows", that disruption already happened with

I'm not sure what market you have in mind here. If you're talking about "the hardware used to shoot movies and TV shows", that disruption already happened with the move to digital. If you're talking about "cinematography using chemical film", it's not clear to me that there is much of a market for that. Film looks amazing, but it's a huge headache to work with and expensive to process. If it was what filmmakers wanted (where "want" takes cost into account), I don't think they would have abandoned it.