To solve for this one would need to create metrics around measuring markets and opportunities. I suggest the following three axes: X. Market size (actual value

To solve for this one would need to create metrics around measuring markets and opportunities. I suggest the following three axes: X. Market size (actual values, divisible into competitors) Y. Market valence (positive/negative consumer/user/customer/investor perceptions of each of the competitors; e.g., some sort of objectified, normalized product/service/company rating) Z. Market momentum (vectors of growth/shrinking/stagnation of the market overall, and each of the competitors within it, broken into actual past vs future projected) Many times a market may not grow not because the market "isn't there," but because all of the existing offerings frankly stink. Imagine movies. If you have 12 terrible science fiction movies in a row, does that mean there's no market for science fiction movies, or does that mean someone finally needs to make a good science fiction movie? You might also have to define more granular domains. Maybe the market might be for a geographic region, or a vertical or horizontal market sector.