Cloud kitchens also consolidate geographically associated, demographically rich, heavily identifiable consumer data in ways we haven't seen outside of retail, a

Cloud kitchens also consolidate geographically associated, demographically rich, heavily identifiable consumer data in ways we haven't seen outside of retail, and with more richness and more intimacy than retail is capable of. Amazon might sell you everything else ever made, but they aren't feeding you a hot meal, not learning what you're in the mood for, what you like to share with your friends and family, what experiences you prefer and reject down to individual condiments on an individual item, not yet, and then find you and physically go to you where you live, and where you work, and where you hang out — these vertical cloud kitchens will. This is a goldmine for a very narrow slice of the tech economy, and like many tech disruptors the efficiency gains wrung out of the model won't make your life better as much as it will hurt the places you already use, all to benefit someone else the most. The price or quality won't (and in places where these are already common, doesn't) matter as much as the information these extremely vertical operations can aggregate.