Rippling is targeting a number of different markets with the key being that it's all under one roof and hopefully tightly integrated. The IT market is where Ri

Rippling is targeting a number of different markets with the key being that it's all under one roof and hopefully tightly integrated. The IT market is where Rippling started and one where I'd expect them to be fairly successful. The company I work at currently pays $5-$10 a user/month for each of password manager, SSO, MDM. They used to also offer MSP support where they basically managed your IT for you. If the consolidated version is good, you're hopefully paying less overall and spending a lot less on IT projects. This by itself makes it a competitor to a number of billion dollar companies. It looks like they are now doing HR software ala Zenefits. For IT departments, this is really nice because you don't need a custom integration with your SSO provider anymore. And of course as Zenefits showed you can make a billion dollar company by just managing HR benefits.